It is time to polish our humanitarian brand in Canada
In an age of social media and intense global competition, “brand” has become more important than ever. While it was once the exclusive domain of consumer-focused companies, now individuals, organizations and nations alike have become acutely aware of the image they project and the benefits that come with successfully building brand equity.
Whatever you may be selling, branding is the alchemy that transforms a kernel of truth and a dash of exaggeration into gold.