Jason Lietaer is a talented communicator and strategist, specializing in strategic branding, crisis management, communication and political and marketing campaigns.
Immediately prior to re-joining Enterprise Canada, he served as the Executive Director of the Conservative Resource Group – providing cutting-edge research, marketing and communications tools to the federal Conservative caucus.
He was responsible for developing political communication products, collaborating on branding and marketing decisions and acting as a liaison between the federal Conservative caucus and Prime Minister’s Office.
Jason has also worked as a senior advisor to two Ontario premiers, in the offices of Ministers in the Ontario provincial government and for Members of Provincial Parliament.
A graduate of the University of Guelph with a degree in Management Economics, Jason was also General Manager of the Ontario Flue-Cured Tobacco Growers’ Marketing Board for five years.
In his various roles, Jason has designed and executed winning campaigns, and has spearheaded several communications efforts using the newest and most effective social media tools.